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To deliver on our promise of providing the “Highest Quality and Best Service”, SHINSEGAE SVN introduced the first shop-in-shop bakery in Korea. We are the leader in the Korean bakery industry with more than 170 stores and we also operate and run premium delis and restaurants.
Strict management and control of ingredients, expansion of sales channels, quality innovation and our centralized, automated production facilities featuring the HACCP quality control system have enabled SHINSEGAE SVN to become the premier specialist for Korea’s baking and deli needs.
We operate 144 bakeries and pizza stations at Emart stores, 9 bakeries at SHINSEGAE department stores and are in the process of expanding two new premium brands called Menagerie and Milk & Honey.
Food and Beverage Division
We manage four major brands under our Food And Beverage Division. Vecchia & Nuovo is a high-end restaurant brand that serves rustic Tuscan cuisine and New York style deli sandwiches. Payard is a world renowned dessert shop. And we recently opened the only Korean outpost of New York’s supremely popular Dean & Delucca.